Financial analysis is the cornerstone of creditworthiness assessment and that is why it must be seen as an art based on techniques: the art of knowing how to decipher your client's financial health based on some key fundamentals. The most important is:
  • the understanding of the balance sheet and of the profit and loss account,
  • their analysis with key indicators.
We are not going to get lost in interminable calculations but we will simply analyze what is most important. By chance, it is in front of our eyes on the first pages of the financial statements of your customers.

Understand the profit and loss account

The profit and loss account highlights the turnover accomplished over the given period (usually 1 year) from which it subtracts expenses supported by the business during the same period. The result of this subtraction shows the benefit or loss made by the company at the end of the financial year.

profit and loss analysis
 Compare the evolution of turnover and profitability over the last 3 financial years (if possible) to determine the medium-term viability of your client.
profit and loss analysis

 Turnover and profitability are two key indicators for any business, the second one even more so than the first one.
As long as a business is profitable, the risk of insolvency is low. A turnover increase without profitability or a strengthening of shareholder equity weakens the business.

Why?

Simply because the need for cash rises with the increase in turnover while financial resources do not increase. 
Consequently, problems of financing growth and cash difficulties can appear, which can be controlled only with third-party contributions (banks, factoring, credit given by suppliers etc.). 
This will reduce the financial autonomy of the company.

Go further with income statement intermediate balances

These indicators help to determine if the company is profitable and to understand what the main factors are contributing to the net result (positive or negative). Is the company's business profitable or not? Is she burdened by financial costs, or is her net income temporarily improved by an exceptional profit?

This analysis will help you not to get fooled by an "artificial" positive result or to stop your analysis based on a net loss but on an intrinsically profitable and viable business.  

Intermediate balance Calculation Interpretation
Gross margin Sales of goods, purchases of goods, and goods inventory change Relevant indicator to determine the gross margin of an activity of reselling such as reselling, distribution, or trading.
Value added Trade margin + production, purchases of raw materials - other purchases, and external charges Represents the creation of value that the company provides for goods and services purchased from third parties. The value added must be sufficiently high to absorb all other   expenses of the .
operating profit before depreciation and amortization (EBITDA) Value added - tax - wages and salaries - payroll taxes Remaining amount after deduction of operating expenses to value added. It is a key indicator of profitability and business performance as it is independent of the financial policy of the company. EBITDA should maintain and develop the means of production and pay the capital invested.
Operating profit EBITDA: depreciations and provisions Operating profit includes the amortization of fixed assets and provisions for risk (e.g., the accrual of bad debts).
Financial result Financial income and financial charges This purely financial result is often negative because firms are generally consumers of financial products (lines of bank overdrafts, bank loans, factoring, etc). A significant negative financial result often reflects a weak financial structure and excessive recourse to banks. Warning!
Result before tax Operating profit plus financial result The final result is calculated from operating income and expenses. It is independent of taxation and exceptional income and expenses.
Exceptional result Exceptional income and Exceptional expenses This result relates to unusual activity. For example, a capital structure transaction can create an exceptional result. Be careful because it can distort the true profitability of the business and distort an analysis that would be based solely on net income.
Net income (profit or loss) Result before tax + exceptional result - income tax

The net income represents the profit or loss at the end of the year (the difference between total revenue and total expenditure). It is increasing (if positive) or decreasing (if negative) the equity. If positive, it can remain invested in the company or be partially distributed to shareholders as dividends.


 The most important thing is to determine what the main parts of the P&L contribute to the net income (positive or negative) and to understand the size of the company, its strengths and weaknesses, the evolution of its turnover and profitability, etc. These indicators allow you to refine your understanding of the business by zooming in on some key points that generate income or losses. A detailed analysis will also help to check if there are any manipulations in the financial statements.

Cash flow

Cash flow represents the excess cash generated by the activities of the company during the year. It allows:
  • to repay loans,
  • to pay shareholders,
  • to invest,
  • to strengthen the financial structure of the company.
Cash flow is a key indicator in many aspects. It is very important for shareholders because it is strongly linked to their earnings. It gives confidence to creditors about the company's ability to repay the debts and allows managers to invest in the development of their business.

How to calculate the Cash flow: Net income plus depreciation

 

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Last comments
R. 11-28-2019
Very useful
A.T. 03-19-2018
Nicely explained
S.M.
This is a very informative article. Properly analyzing your profit and loss statement is vital to business growth.
L.
How calculate the Cash flow: Net income + depreciation
M.B.
Good presentation
H.
Helpful
P.
Really a good work.
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