Assess your customers

If the delivery of an equipment or a service at a date and a given price is under the responsibility of the supplier, the invoices payment made at the contractual due dates belongs to the buyer.
It is therefore necessary to ensure ongoing capacity of your (new or regular) customers to honour their commitments either from a business ethics perspective or from a financial perspective (will your customer be able to pay your invoices?).
This discipline is an integral part of credit management and can be called "customer risk management".
Assess the creditworthiness of your customers
Assess the creditworthiness of its customers is essential before the beginning of the commercial relationship and throughout it.This allows to deploy your marketing and commercial efforts with "good" prospects and then work serenely thereafter without risking unpaid invoices which is the cause of 25% of business failures!


Main steps to assess creditworthiness of customers
This study, called credit analysis, takes into account a range of information related to the buyer, its environment and commercial stakes for your company. This analysis leads to a specific strategy with each customer and will have some effects on trade negotiations and commercial terms (payment terms, warranties, contract ... etc..).The next step is to set a credit limit and business conditions (terms and means of payment, contractual clauses, etc.).
- You need first to get informations about your clients
- Then analyse the profit and loss account and the balance sheet of your clients. Financial analysis is also relevant in determining resilience to a crisis. The current health context due to the Covid and its unprecedented impact on the economic and financial world is a glaring example.
- Assess the level of the Tangible Net Worth of the company which can be key indicator to set the credit limit.
- Then compute these data in a scoring tool like the credit notation in order to have a full and deep understanding of risks and business stakes.

Next step : The credit analysis →
Tools download:
Credit risk synthesis allowing to see all main topics of credit analysis in a snapshot. It helps to share credit information between people involved wihtout struggling with emails. All information needed is in a simple sheet.
Form template in french including all needed information to collect before opening a customer account.
Template letter for a request of legal and financial information to a potential new customer.
Form template including all needed information to collect before opening a customer account.
Template letter to be sent to another supplier of your client requesting what is his payment behavior with him.
This tool calculates the profitability ratios based on the Profit and Loss account.
Credit notation tool including 15 criteria to assess creditworthiness of your customers.
The tool is using three kind of criteria:
The tool is using three kind of criteria:
- General information (company legal form, age of company, payment behavior...etc),
- Profit and loss account information (sales, sales history, EBIT, net result),
- Balance sheet information (equity, working capital, cash...etc.).
Full Credit Management kit including 6 tools which helps to get information from your clients, evaluate their solvency and define their credit limit:
- Credit Notation,
- Easy Credit Notation,
- Credit limit setup and credit limit setup including credit notation,
- Form and letter to request financial information to customers.
Credit ranking method to use when you don't have detailed profit and loss accounts and balance sheet of your client.
It is based on 8 criteria:
It is based on 8 criteria:
- legal,
- age of the company,
- payment behavior,
- financials,
- business stakes...etc.
Excel file allowing the evolution of the cash flow of a company impacted by a major crisis
Articles on the same topic
tools to download
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