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To know how to get paid by your clients

Assess your customers

evaluate customers solvencyAny profitable business relationships require a balance resulting in respect of mutual commitments.

If the delivery of an equipment or a service at a date and a given price is under the responsibility of the supplier, the invoices payment made at the contractual due dates belongs to the buyer.

It is therefore necessary to ensure ongoing capacity of your (new or regular) customers to honour their commitments either from a business ethics perspective or from a financial perspective (will your customer be able to pay your invoices?).

This discipline is an integral part of credit management and can be called "customer risk management".
Customer risk management is the art of adapting the conditions of a commercial relationship between a seller and a buyer based on the assessment of customer's ability to honor its commitments and pay its invoices.
If not done, the energy and investment that you employ to develop the business relationship may be lost and you could lose even more if your bills are not paid.

Assess the creditworthiness of your customers

Assess the creditworthiness of its customers is essential before the beginning of the commercial relationship and throughout it.

This allows to deploy your marketing and commercial efforts with "good" prospects and then work serenely thereafter without risking unpaid invoices which is the cause of 25% of business failures!

Get paid for your sales is essential! For this purpose, you must before anything else assess the solvency of your customers.
This analysis must be done before the trade negotiation or when opening the account. Anticipation is important because it helps to prevent payment problems.

Main steps to assess creditworthiness of customers

This study, called credit analysis, takes into account a range of information related to the buyer, its environment and commercial stakes for your company. This analysis leads to a specific strategy with each customer and will have some effects on trade negotiations and commercial terms (payment terms, warranties, contract ... etc..).

The next step is to set a credit limit and business conditions (terms and means of payment, contractual clauses, etc.).
The evaluation of the creditworthiness of its export customers is different because it is often difficult to obtain detailed financial information. Furthermore, the analysis must be larger and take into account the political risk of the country's economic and foreign exchange risk.
This analysis also makes it possible to more precisely assess the commercial potential with each of its prospects and customers. This approach, initiating the sales process, influences the whole life of customer relation.


Tools download:

Credit risk synthesis allowing to see all main topics of credit analysis in a snapshot. It helps to share credit information between people involved wihtout struggling with emails. All information needed is in a simple sheet.
Form template in french including all needed information to collect before opening a customer account.
Template letter for a request of legal and financial information to a potential new customer.
Form template including all needed information to collect before opening a customer account.
Template letter to be sent to another supplier of your client requesting what is his payment behavior with him.
This tool calculates the profitability ratios based on the Profit and Loss account.
Credit notation tool including 15 criteria to assess creditworthiness of your customers.

The tool is using three kind of criteria:
  • General information (company legal form, age of company, payment behavior...etc),
  • Profit and loss account information (sales, sales history, EBIT, net result),
  • Balance sheet information (equity, working capital, cash...etc.).
Full Credit Management kit including 6 tools which helps to get information from your clients, evaluate their solvency and define their credit limit:
  • Credit Notation,
  • Easy Credit Notation,
  • Credit limit setup and credit limit setup including credit notation,
  • Form and letter to request financial information to customers.
Credit ranking method to use when you don't have detailed profit and loss accounts and balance sheet of your client.

It is based on 8 criteria:
  • legal,
  • age of the company,
  • payment behavior,
  • financials,
  • business stakes...etc.
and produces a credit notation with recommendations for each category.
Excel file allowing the evolution of the cash flow of a company impacted by a major crisis


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