Strategy in Credit Management

The accounts receivable are usually around 25% of the total assets of businesses, although this ratio depends strongly on the sector (trade, industry, services…).

It is therefore very significant for many businesses and a very consumer of financial resources without being remunerated. It can be considered as a permanent financial weight for companies.

Accounts receivable represent an amount of money at risk. This risk has to be managed so that thefinancial resources of your company scattered among your customers (bills issued but not paid yet) do not create bad debts with negative consequences for your business.

What are the challenges for which Credit Management strategy?

We can identify four main risks associated with receivables:

• risk of losses and provisions for bad debts,
• risk about working capital requirement and cash flow,
• risk of depreciation of value due to inflation,
• risk of excessive consumption of financial resources which result an inability to make investments for your business.

It is more difficult to determine the opportunities of accounts receivables:

• It is often a business requirement to grant a payment term to your customers. In this way, you found the activity of your client. This is precisely what he is requesting, even if he does not formulate this need in these terms,
• ability to discount your receivables to get cash faster compared to the due date of your invoices.

What is the strategy?

It can be defined as following: "Strategy is the definition of coherent actions involved in a logical sequence to achieve one or several goals." ».

The strategy has a long term objective.

So, you need to define your credit management strategy and answer the questions: why do you want to do this, and how will you do it?

It depends mainly on your business' financial structure and profitability, the weight of your receivables, and your business strategy. In fact, the choices you have to make in the management of your accounts receivable have an impact on the profitability of your business and on its working capital and investment capacity.

Your strategy in Credit Management will be the output of this objective.

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Some examples of strategies of Credit Management

Objective	Strategy	Method	Advantages	Disavantages
Improve its investment capacity	Minimize the receivables	Negotiate payment terms reductions with your customers against discount Discount your receivables (factoring, discount of bills of exchange) Agressive collection of your receivables Negociate down payments	massive reduction in working capital and increase f your investment capacity	cost and profitabilty impact
Maximize profitability	Secure your receivables	Use credit insurance Or bank guarantees systematically	Limitation of the risk of default Low cost	High working capital Negative commercial impact
Develop its sales	Flexibility towards customers	Grant long payment terms No request of guarantees or down payments Fexible collection process	Contribute to the sales development at short term	High risk of unpaid debts and high working capital Loss a credibility if collection is too flexible with customers

Obviously these objectives described here drastically have to be balanced. You have to define the direction you want to take and how far you want to go with your strategy.

For example, a sales increase goal may include a defined risk level of a maximum amount of outstanding credit risks or the establishment of a credit insurance type excess of loss in order to prevent high losses due to unpaid debt.

How to achieve your goals?

A word of advice: be ambitious because the quality of receivables management very often reflects the quality of your company's organization. Profitability, cash flow, quality, customer satisfaction, etc., are all key points that can be improved through the management of late payments and other aspects of credit management.

In order to be effective on all of these subjects, it is essential to set up appropriate tools that are consistent with your strategy. For example (non-exhaustive list):

• clear contractual conditions regarding the standard payment terms granted to customers,


• a credit limit management process with validation workflow based on relevant credit analysis,


• a credit management procedure indicating the practices to be applied at each stage of the sales process,


• a credit insurance contract to better prevent and cure customer risk,


• a solution providing financial information on its customers,


• a dedicated software to optimize accounts receivable management and implement your credit management, cash collection, and dispute management processes,


• a specialized partner to deal with unpaid bills and litigation.


• etc.